Introduction to the Master's in Communication Science

The Master's in Communication Science is a one-year programme comprising 60 EC. Students will take two compulsory courses and choose elective courses to specialise in a specific domain. The programme culminates in a master's thesis, which can be combined with an internship.

Curriculum

The curriculum is designed to provide students with a comprehensive understanding of communication science. The programme includes:

• Compulsory courses: 20 EC
  • Critical reflections on Communication Science (5 EC)
  • Societal Challenges (10 EC)
  • Research Proposal (5 EC)
• Elective courses: 20 EC
  • Students can choose from various tracks, including Social marketing and behavioural change, Strategic organisational communication, and Society, media and technology
  • Examples of elective courses:
    • Behaviour and technology: an interdisciplinary approach
    • Consumer psychology, marketing, and behavioural change
    • Data-driven design for strategic communication
    • Social change dilemmas
    • Visual communication and corporate branding
• Master's thesis: 20 EC
  • Students will complete their Master's by writing a master's thesis
  • The thesis can be undertaken in various research areas, including communication in crises, corporate reputations, and corporate social responsibility

Research Areas

The Master's in Communication Science offers various research areas, including:

• Social marketing and behavioural change
• Strategic organisational communication
• Society, media and technology
• Examples of research projects:
  • Designing communication strategies that encourage sustainability, reduce food waste, and promote environmental responsibility
  • Analyzing the impact of social robots on organisations
  • Developing strategies for responsible, ethical communication in the context of privacy, disinformation, and AI in political communication

Programme Structure

The programme is structured to provide students with a comprehensive understanding of communication science. The 60 EC programme includes compulsory courses, elective courses, and a master's thesis. The European Credit Transfer System (ECTS) is used to represent the study workload, with each credit representing 28 hours of work.

Conclusion

The Master's in Communication Science is a one-year programme that provides students with a comprehensive understanding of communication science. The programme includes compulsory courses, elective courses, and a master's thesis, and offers various research areas for students to specialise in.

University of Twente Summary

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Overview:

University of Twente (UT) is a research university located in Enschede, Netherlands. It is known for its entrepreneurial spirit and strong focus on technology and innovation.

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Student Life and Campus Experience:

The University of Twente offers a vibrant campus experience with opportunities to join student teams, associations, and participate in sports. Students can expect a diverse and international community.

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Key Reasons to Study There:

Entrepreneurial Focus:

UT is known for its entrepreneurial spirit and encourages students to develop innovative ideas and solutions.

Strong Research:

The university boasts state-of-the-art research institutes and lab facilities in various fields, including nanotechnology, biomedical technology, IT, and engineering.

International Environment:

UT attracts students and researchers from around the world, fostering a diverse and global learning environment.

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Academic Programs:

UT offers a wide range of bachelor's and master's programs across various disciplines, including:

Business Studies and Public Policy

Engineering & Technology

Information Technology (IT)

Life Sciences & Medicine

Natural Sciences

Social Sciences

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Other:

The university also provides education for professionals and prospective students through online courses (MOOCs), PhD and EngD programs, pre-university programs, and Studium Generale lectures.