Introduction to the Bachelor Program in Communication Science

The Bachelor of Science in Communication Science is a three-year English-taught program that concludes with the title of Bachelor of Science. Upon completion, students can directly proceed to a master's program, such as the Master's in Communication Science at the University of Twente, or choose to enter the workforce.

Program Structure

The program is divided into modules, with each academic year consisting of four modules. Each module lasts 10 weeks and is worth 15 European Credit Transfer and Accumulation System (ECTS) credits. The modules are composed of four components:

• Projects
• Theory
• Research
• Academic and Professional Skills

These components are interconnected within each module, with the project at the core, focusing on a current issue. Students receive input from the other module components to address this issue, including theoretical foundations, research methods, and effective communication skills.

Module Overview

Year 1

• Module 1: We Connect Society - Introduces students to the field of communication science, exploring its significance for society. Students develop a content strategy related to one of the UN's sustainable development goals.
• Module 2: Understanding Media - Delves into the effects of digital media on individuals and society, examining why and how people use media for communication, social interaction, and entertainment.
• Module 3: The Innovation Journey - Focuses on the successes and failures in the development and implementation of innovations that can change society, with an emphasis on stakeholder, reputation, and crisis communication.
• Module 4: Design for User Experience - Explores how technology can influence human behavior, using insights from social psychology and new communication technologies to create persuasive interactions with target groups.

Year 2

• Module 5: The Network Society - Examines the role of new media in society, discussing the characteristics of the network society and how the digital world is shaped by social, economic, and political forces.
• Module 6: Lead the Change - Investigates how organizations can be optimized in the face of innovation, focusing on leadership, organizational identity, decision-making, and change management.
• Module 7: Persuasive Design - Looks at how design can influence human experiences and behavior, considering the underlying dynamics and processes that enable design to drive behavioral change.
• Module 8: The Quantified Self - Explores the impact of digital innovation on individuals and society, including the generation and analysis of big data and its implications for future services and business models.

Year 3

• Modules 9 & 10: Electives - Students choose modules based on their interests and ambitions, which can include following courses from other UT bachelor programs, studying abroad, internships, or pre-master programs.
• Module 11: COM @ Work - Provides insight into the student's skills, interests, and the field of communication science, including trends, developments, and typical functions of communication science graduates.
• Module 12: Bachelor Thesis - Involves independent research on a relevant topic of interest, including literature research and data collection, culminating in a thesis and a presentation.

Admission Requirements and Study Progress

• The program follows the European Credit Transfer and Accumulation System (ECTS), with each year requiring 60 ECTS credits.
• Students must achieve at least 45 ECTS credits in the first year to progress to the second year, along with meeting program-specific requirements.
• A binding study advice (BSA) is given at the end of the first year, which can be positive or negative based on the student's performance. A negative advice means the student must leave the program.

Conclusion

The Bachelor of Science in Communication Science at the University of Twente offers a comprehensive and engaging program that prepares students for careers in communication science or further academic pursuits. With its modular structure, emphasis on practical projects, theoretical foundations, and research skills, the program equips students with a broad understanding of communication science and its applications in society.

University of Twente Summary

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Overview:

University of Twente (UT) is a research university located in Enschede, Netherlands. It is known for its entrepreneurial spirit and strong focus on technology and innovation.

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Student Life and Campus Experience:

The University of Twente offers a vibrant campus experience with opportunities to join student teams, associations, and participate in sports. Students can expect a diverse and international community.

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Key Reasons to Study There:

Entrepreneurial Focus:

UT is known for its entrepreneurial spirit and encourages students to develop innovative ideas and solutions.

Strong Research:

The university boasts state-of-the-art research institutes and lab facilities in various fields, including nanotechnology, biomedical technology, IT, and engineering.

International Environment:

UT attracts students and researchers from around the world, fostering a diverse and global learning environment.

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Academic Programs:

UT offers a wide range of bachelor's and master's programs across various disciplines, including:

Business Studies and Public Policy

Engineering & Technology

Information Technology (IT)

Life Sciences & Medicine

Natural Sciences

Social Sciences

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Other:

The university also provides education for professionals and prospective students through online courses (MOOCs), PhD and EngD programs, pre-university programs, and Studium Generale lectures.