Business Management (Marketing) with a Professional Placement Year (BSc)

Overview

The BSc Business Management (Marketing) programme is designed to equip students with the skills and knowledge required to succeed in the field of marketing. The programme is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and The Chartered Institute of Marketing (CIM).

Why Study This Course

• Learn from research-active staff in a school with the highest possible score for research environment.
• Explore contemporary marketing challenges through the lens of sustainability and public value.
• Gain industry experience in a paid placement year, developing skills and connections to accelerate your career.
• Benefit from a programme that is professionally recognised and accredited by the AACSB and CIM.

Subject Area

• Subject area: Business management
• UCAS code: 8J73
• Next intake: September 2026
• Duration: 4 years
• Mode: Full time with sandwich year

Entry Requirements

• We accept a combination of A-levels and other qualifications, as well as equivalent international qualifications subject to entry requirements.
• Typical offers are as follows:
  • A level: AAB-BBB
  • Extended/International Project Qualification: Applicants with grade A in the EPQ/IPQ will typically receive an offer one grade lower than the standard offer.
  • International Baccalaureate: 34-31 overall or 666-665 in 3 HL subjects.
  • Baccalaureate Wales: From September 2023, there will be a new qualification called the Advanced Skills Baccalaureate Wales (level 3).
• GCSE and other essential requirements:
  • English language or Welsh language at GCSE grade C/4 or an equivalent.
  • GCSE Maths grade B/6 or equivalent qualification.
• English language requirements:
  • GCSE: Grade C or grade 4 in GCSE English Language.
  • IELTS (academic): At least 6.5 overall with a minimum of 5.5 in each subskill.
  • TOEFL iBT: At least 90 overall with a minimum of 17 for writing, 17 for listening, 18 for reading, and 20 for speaking.
  • PTE Academic: At least 69 overall with a minimum of 59 in all communicative skills.
  • Trinity ISE II/III: II: at least two Distinctions and two Merits. III: at least a Pass in all components.

Tuition Fees for 2026 Entry

• Your tuition fees and how you pay them will depend on your fee status.
• Fees for home status:
  • Year one: £9,535
  • Year two: £9,535
  • Year three (sandwich year): £1,905
  • Year four: £9,535
• Fees for overseas status:
  • Year one: £24,700
  • Year two: £24,700
  • Year three (sandwich year): £4,940
  • Year four: £24,700

Course Structure

• This is a four-year full-time programme, consisting of 120 credits a year.
• All students take a common Year 1, which does not count towards the final degree classification.
• In Years 2 and 4, compulsory modules are determined by the choice of route, but you also choose optional modules from an approved list.
• Year three is spent on a Professional Placement, where you will put into practice the knowledge and skills you have already developed through your taught modules.

Year One

• Get to grips with the fundamentals on our universal business management first year.
• Core modules for year one:
  • Society and Economy (BS1001, 20 credits)
  • Operations Management (BS1002, 10 credits)
  • Introduction to Accounting (BS1503, 20 credits)
  • Management: Theory and Evidence (BS1511, 20 credits)
  • Marketing (BS1528, 20 credits)
  • People in Organisations (BS1529, 20 credits)
  • Technology and the Digital Age (BS1532, 10 credits)

Year Two

• Combine theory and practice as your understanding of the basics grows.
• Core modules for year two:
  • Performance and Financial Management (BS2517, 20 credits)
  • Marketing Research (BS2539, 20 credits)
  • Marketing and Strategy (BS2540, 20 credits)
  • Managing People (BS2542, 20 credits)
  • Consumer Behaviour (BS2600, 20 credits)
• Optional modules for year two:
  • Purchasing and Supply Management (BS2001, 20 credits)
  • Challenges in Managing and Leading Organizations (BS2002, 20 credits)
  • Excellence in Managing Operations (BS2003, 20 credits)
  • Logistics Networks (BS2004, 10 credits)
  • Project Management (BS2005, 10 credits)
  • Inferential Statistics, Statistical Modelling and Survey Methods (BS2506, 20 credits)
  • Business, Government and Society (BS2518, 20 credits)
  • Managing in Multicultural Organisations (BS2520, 20 credits)
  • Employment Relations (BS2534, 20 credits)
  • International Management (BS2537, 20 credits)

Year Three: Sandwich Year

• Apply your university know-how in the real world, as you embark on a salaried placement year.
• Core modules for year three:
  • Professional Placement (BS4020, 120 credits)

Year Four

• Bring your professional experience back to the lecture theatre in your final year, encountering current and emerging issues in advertising and marketing communications.
• Core modules for year four:
  • Marketing Project (BS3011, 20 credits)
  • Strategic Management (BS3543, 20 credits)
• Optional modules for year four:
  • Contemporary Issues in Work and Employment (BS3001, 20 credits)
  • Asian Management Systems (BS3002, 20 credits)
  • Entrepreneurship and Business Start-Ups (BS3003, 20 credits)
  • Critical Perspectives for Contemporary Managers (BS3004, 20 credits)
  • Responsible Strategic Supplier Management (BS3006, 10 credits)
  • Logistics Strategy (BS3007, 10 credits)
  • Logistics in the Digital Age (BS3008, 10 credits)
  • Contemporary Trends in Supply Chain Management (BS3009, 10 credits)
  • Analysing and Improving Operations (BS3010, 10 credits)
  • Digital Marketing (BS3012, 10 credits)
  • Understanding and Managing Reward (BS3013, 10 credits)
  • People Behaving Badly (BS3023, 10 credits)
  • Rheoli Busnes Bach (BS3024, 10 credits)
  • Exploratory Data Analysis (BS3519, 10 credits)
  • European Business Environment (BS3594, 20 credits)
  • Advertising and Marketing Communications Management (BS3725, 20 credits)
  • Ethics and Morality of Business (BS3728, 20 credits)
  • International Business (BS3744, 20 credits)
  • Services Marketing (BS3746, 20 credits)
  • Cultural Marketing (BS3747, 10 credits)
  • Business Design (BS3748, 10 credits)
  • Stori Pwy? Cyfathrebu Cymru (MC3626, 20 credits)
  • Cyfiawnder Byd-eang (SE4394, 20 credits)

Learning and Assessment

• Our teaching is heavily informed by research and combines academic rigour with practical relevance.
• Internationally recognised faculty bring the lessons learned from their most recent research into the classroom.
• You will be provided with regular feedback on your work, including oral feedback, personalised feedback on written work, and generic written feedback.

What is Expected of Me?

• Students will be expected to attend all timetabled sessions and engage in independent study.
• Students are expected to adhere to the Cardiff University policy on Dignity at Work and Study.

How Will I Be Supported?

• You will be allocated a personal tutor at the beginning of your studies.
• Your personal tutor will be able to give you advice on academic issues, including module choice and assessment.
• The University offers a range of services, including the Careers Service, the Counselling Service, the Disability and Dyslexia Service, the Student Support Service, and excellent libraries and resource centres.

How Will I Be Assessed?

• Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Careers and Placements

• 97% of our students are in employment and/or further study within six months of graduating.
• Our dedicated career professionals have got you covered on things like industry placements, internships, work experience, and insights.
• You'll benefit from career consultations, interview and CV writing workshops, industry-specific events, and specialist psychometric assessment and broad skills training.

Career Prospects

• Our graduates are in high demand, with many securing jobs in the public, private, and third sectors.

Placements

• This programme includes a professional placement year during year 3 of the four-year programme.
• You will be responsible for sourcing your own placement, though support will be given by the School's employability team.
• If you are unable to secure a suitable placement, you will be permitted to transfer to the equivalent 'non-placement' programme, assuming the relevant academic requirements are met.
• Placements can be conducted in English or in Welsh.

Next Steps

• For more information about the programme, please refer to the official university resources.

Cardiff University

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Overview:

Cardiff University is a leading research-intensive university located in the heart of Cardiff, the capital city of Wales. It is known for its strong academic reputation, diverse range of programs, and commitment to community engagement.

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Services Offered:

Study:

Cardiff University offers a wide range of undergraduate, postgraduate, and international programs across various subject areas. They also provide support services for students, including funding, tuition fee information, and career guidance.

Research:

The university is renowned for its research excellence, with a focus on tackling major challenges facing society, the economy, and the environment. They offer various research facilities and support for researchers.

Work with us:

Cardiff University collaborates with businesses and organizations to provide consultancy services, funded opportunities, and workforce development programs.

Community:

The university is deeply committed to its local communities, offering various projects, resources, and events to support learning, promote Welsh language and culture, and contribute to the green recovery.

Global:

Cardiff University has strong global partnerships with universities and organizations worldwide, fostering international research collaborations and student exchange programs.

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Student Life and Campus Experience:

Living in Cardiff:

Cardiff is a vibrant city with a thriving student population, offering a diverse range of cultural experiences, entertainment options, and social activities.

Welsh Language and Culture:

Students have opportunities to learn Welsh and experience the rich Welsh language culture, which is prevalent in Cardiff.

Campus Facilities:

The university provides excellent campus facilities, including libraries, sports facilities, and conference spaces.

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Key Reasons to Study There:

World-class Campus Facilities:

Cardiff University offers modern and well-equipped facilities to support student learning and research.

Excellent Career Prospects:

The university has a strong track record of producing graduates who are highly sought after by employers.

Vibrant Student Life:

Cardiff is a lively city with a thriving student community, offering a diverse range of social and cultural experiences.

Research Excellence:

Cardiff University is renowned for its research excellence, providing students with opportunities to engage in cutting-edge research.

Community Engagement:

The university is deeply committed to its local communities, offering students opportunities to contribute to social and environmental initiatives.

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Academic Programs:

Undergraduate:

Cardiff University offers a wide range of undergraduate programs across various subject areas, including Arts, Humanities, Social Sciences, Science, Engineering, and Medicine.

Postgraduate:

The university provides a diverse range of postgraduate programs, including taught courses and research degrees.

International:

Cardiff University welcomes international students and offers specific programs and support services tailored to their needs.

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Other:

Rankings:

Cardiff University consistently ranks highly in national and international rankings, reflecting its academic excellence.

Quality Marks:

The university holds various quality marks, including the Quality Assurance Agency for Higher Education (QAA) diamond logo, demonstrating its commitment to quality assurance.

Russell Group:

Cardiff University is a member of the Russell Group, a prestigious group of 24 leading research-intensive universities in the UK.