Marketing BA (Hons)

Master multi-channel marketing strategies and campaigns and take your career to the next level with our BA (Hons) Marketing course.

Key Information

• Course duration: 3 years
• Course options: Diploma Year
• Typical offer: 104-120 UCAS Tariff Points
• Annual fees:
  • Home (full-time): £9,535
  • Overseas (full-time): £18,500
• UCAS code: Institution code: N39
• Course start: September 2025

Course Overview

Our course is designed to develop practical skills and knowledge into current marketing strategies, digital innovations, and strategic techniques.

You will build hands-on experience by applying your new marketing skills and knowledge of emerging digital technology to real-world projects and live briefs to create effective and successful cross-channel campaigns and strategies.

Developed alongside industry-leading professionals, the course ensures you gain up-to-date, in-demand knowledge while expanding your professional network, giving you an invaluable edge when applying for future marketing roles.

Why Study with Us

• Gain practical experience and build a strong marketing portfolio that showcases your creative problem-solving abilities and strategic thinking skills.
• Stay at the forefront of the industry by exploring emerging marketing technologies like data-driven services, augmented reality, AI, and chatbots.
• Deepen your understanding of key marketing theories and concepts to complement your hands-on experience and broaden your expertise.
• Create impactful campaigns and brands in response to real-world briefs from industry partners, collaborating with creative students from across the university.
• Connect with guest speakers from well-known brands, offering valuable insights and networking opportunities.

Course Details

Year 1

• Core Units:
  • Introduction to studying Marketing (40 units)
  • Research Methods in Marketing (40 units)
  • Concepts, Theories and Practice in Marketing (40 units)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Weeks

Year 2

• Core Units:
  • Models, Methods and Practice in Marketing (40 credits)
  • Global Citizenship and Perspectives in Marketing (40 credits)
  • Collaborative Approaches to Marketing (40 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Diploma Year (optional)

• Level 5 Diploma (120 credits): Students have the opportunity to spend a year after the second of their degree (or the third year if studying for a degree with an Integrated Foundation Year) enhancing their employability options through a Level 5 Diploma.

Final Year

• Core Units:
  • Professional Development in Marketing (40 credits)
  • Advanced Research and Project Design in Marketing (40 credits)
  • Major Project in Marketing (40 credits)
• Core Projects:
  • Wayfinding Week
  • Make it Manifest(o)
  • Interchange Week

Learning and Teaching

This course is taught through a mixture of learning and teaching methods, including:

• Group briefings
• Academic tutorials
• Group tutorials
• Workshops
• Critiques (crits)
• Seminars
• Lectures

Assessment

Assessment for this course is entirely coursework-based, meaning there are no exams. Your progress will be evaluated through the projects and assignments you complete for each unit.

Entry Requirements

• Home:
  • A/AS Levels (GCE): 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above
  • BTEC Extended Diploma (QCF or RQF): Distinction, Merit, Merit in an art, design, or media-related subject
  • T Levels: A T Level in any subject with overall grade A* to C (Pass)
  • UAL Extended Diploma: Merit
  • UAL Level 3 Foundation Diploma in Art and Design: Pass
  • UAL Level 4 Foundation Diploma in Art and Design: Pass
  • Foundation Diploma in Art and Design: Pass
  • Access to Higher Education Diploma (Art and Design): Pass
  • International Baccalaureate Diploma: A minimum of 26 points
• International:
  • We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.
  • English language qualifications: Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section.

Fees and Funding

• Home:
  • Tuition fees for the 2025/26 academic year: £9,535 per year
  • Level 5 Diploma Year (optional): £9,535 per year
• International:
  • Tuition fees for the 2025/26 academic year: £18,500 per year
  • Level 5 Diploma Year (optional): £18,500 per year

How to Apply

All applications for undergraduate courses will need to be made via the Universities and Colleges Admissions Service (UCAS).

Related Courses

• Business Management BA (Hons)
• Fashion Marketing and Business BA (Hons)
• Fashion Communication and Promotion BA (Hons)

Norwich University of the Arts

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Overview:

Norwich University of the Arts (NUA) is a public university specializing in art, design, architecture, media, performance, technology, and business management. It is located in Norwich, England, and boasts a campus that blends historic buildings with modern, innovative spaces.

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Services Offered:

NUA offers a range of services to its students, including:

Undergraduate and postgraduate degrees:

A wide variety of programs across various creative disciplines.

Short courses:

Opportunities for professional development and skill enhancement.

Integrated Foundation (Year 0):

A preparatory year for students seeking to enter undergraduate programs.

Campus facilities:

Modern studios, workshops, and learning spaces.

Accommodation:

On-campus housing options for students.

Student support:

Services for academic, personal, and career development.

International student support:

Dedicated resources for international students.

Fees and funding:

Information on tuition fees and financial aid options.

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Student Life and Campus Experience:

NUA provides a vibrant and stimulating campus environment where students can:

Engage in creative exchange:

Collaborate with peers and faculty in a supportive atmosphere.

Explore a historic and modern campus:

Discover inspiration in the university's unique architectural blend.

Benefit from a city full of possibilities:

Immerse themselves in Norwich's creative and diverse culture.

Connect with industry professionals:

Gain valuable insights and networking opportunities.

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Key Reasons to Study There:

Award-winning teaching quality:

Recognized for its high standards of education.

Gold-rated Teaching Excellence Framework (TEF):

Demonstrates commitment to excellent teaching and learning.

Industry-relevant programs:

Courses designed to equip students with the skills needed for successful careers.

Vibrant and supportive community:

A welcoming environment for students to thrive and develop their creative potential.

Location in a creative city:

Access to Norwich's rich cultural scene and opportunities for inspiration.

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Academic Programs:

NUA offers a wide range of undergraduate and postgraduate programs, including:

Undergraduate degrees:

Acting, Animation, Architecture, Business Management, Computer Science, Creative Computing, Creative Technology and Robotics, Design for Publishing, Electronic Music and Sound Production, Esports, Fashion, Fashion Communication and Promotion, Fashion Marketing and Business, Film and Moving Image Production, Fine Art, Games Art and Design, Games Development, Graphic Communication, Graphic Design, Illustration, Interior Design, Marketing, Photography, Psychology, Textile Design, User Experience Design.

Postgraduate degrees:

Advertising, Animation, Illustration, Interaction Design, Creative Computing, Games Computing, Data Science and AI in Creative Industries, Service Design, User Experience Design, Architecture, Creative Education, Communication Design, Film, Fine Art, Games, Textile Design.

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Other:

NUA is committed to research and innovation, supporting inclusive communities and shaping the future of creative industries. It also operates East Gallery, a public art space showcasing exhibitions by renowned artists and designers.