MSc International Marketing (Dual Degree)

Overview

This Dual Degree programme presents you with an opportunity to experience learning and teaching activities in two Universities in Edinburgh (UK) and Nice (France), resulting in a unique and extremely rewarding experience. Upon the completion of the programme, you will be awarded two degrees: MSc International Marketing from Edinburgh Napier University and Le diplôme de Formation Supérieure au Management Spécialisation (International Marketing) from IPAG Business School.

The Dual Degree programme provides an academically robust and professionally useful Master’s programme which will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing. The modules in this programme have been carefully selected to prepare you to work in international organisations and understand the day-to-day practice of international marketing.

The experience of living and studying in two countries with different cultures, customs and environments will not only kick-start your international marketing career but also prepare you for working within international organisations. You will meet and work with students from different parts of the world, and subsequently, you will have an opportunity to develop your own international network.

Mode of Study:

• Full-time
• Single degree option

Duration:

• 1 year

Start date:

• September

Course details

You’ll develop organisational and business skills as well as an understanding of global marketing, digital marketing brand management, intercultural communication and the ability to develop strategic marketing plans.

You’ll gain transferable skills such as project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Lead Academics

• Dr Agata Krowinska
• Dr Clidna Soraghan

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development ’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.

What is distinct about equality, diversity and inclusion?

Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision:

'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement:

'Empowering our communities to apply business knowledge for positive societal impact'.

How you’ll be taught

This is a one year full-time course starting in September and is split up into three trimesters.

• In Trimester 1 (Sept-Dec) you will study in Edinburgh, UK.
• In Trimester 2 (Jan-April) you will study in Nice, France.
• In Trimester 3 you can conduct your Dissertation in Edinburgh or Nice and supervised by an Edinburgh Napier’s Dissertation Supervisor.

You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Assessments

Each module will have either one or two assessments. Assessment is carried out via a wide range of mechanisms, both coursework and exam.

Study abroad

Your second trimester will be based in IPAG Business School in Nice, France.

Facilities

• Edinburgh Napier’s Craiglockhart Campus
• IPAG’s Nice Campus

Modules

Modules that you will study* as part of this course

Analytics and AI for Marketing Strategy (MKT11127)

In this module, you will develop in-depth understanding of the theory, practice and managerial implications of using analytics and AI as part of an organisation's marketing strategy. The syllabus will introduce you to key principles and challenges, including the analysis and evaluation of data from websites and social media to improve marketing performance. You will engage with a range of literature to reflect critically on contemporary issues and evaluate the role of data and AI ethics in an organisational context. In addition, you will get hands-on experience in analytics and AI tools used by marketing practitioners, resulting in strong strategic and applied knowledge in AI and analytics on successful completion of the module.

Dissertation (TBS11130)

In this module you will work with your assigned supervisor to complete your MSc dissertation. The focus of this module is to develop critical thinking and problem solving skills to prepare you for your professional career.The module will utilise the research methods content from the previous Research Methods module. The topic chosen for the dissertation should align with your degree pathway but the focus is decided by you. The research can be qualitative, quantitative or mixed. There are no lectures within the MSc Dissertation module format, instead there will be meetings and guidance from your supervisor.

Intercultural Business Communication (IBC11101)

This module will provide you with a thorough understanding of specific theories of culture and communication, cultural systems and dimensions offered by major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research. Taught sessions will address the notions of culture and intercultural business communication, and theoretical frameworks about cultural systems, cultural complexity and acculturation. There is also one session devoted to an intercultural workshop that helps you rehearse, through practical activities, the input from the previous taught sessions.

Principles and Practice of Marketing (MKT11108)

The module is essential to anyone wanting to work in business and / or marketing. Throughout the module we will analyse the principles and practices of marketing with a focus on their practical application. The module covers the marketing environment by evaluating marketing strategy and objective setting. The importance and understanding of the marketing mix focusing on products, marketing communications, pricing strategies, logistics and distribution are dealt with in relation to the key role in marketing. An understanding of planning and control is addressed. By studying Principles and Practices of Marketing you will learn how to make marketing decisions across an organisation, and how to devise and implement a marketing plan for a product / service of your choice.

Skills for Success (TBS11108)

Module is designed to ensure you are equipped with a longitudinal induction which ensures ‘How to be here’ foundation moves through Professionalism in classroom and beyond to Careers awareness and guidance as part of pass/fail attended module. This ‘levelling-up’ will provide an you with an enhanced experience if you have an identified skills gaps, and provide more skills balances for you within individual cohorts.

Study Abroad 1 (TBS11102)

Study Abroad 2 (TBS11103)

Study Abroad 3 (TBS11104)

Study Abroad 4 (TBS11105)

• These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

ACCREDITED BY

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study.

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees for 2024/25

• Students from Scotland, England, Wales, Northern Ireland, and Republic of Ireland: £8,715
• Overseas and EU: £18,800

Tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other tuition fee matters, please see our Fees and Funding links above.

The University offers a 20% discount on Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes. The discount can only be applied to year one of a full-time Postgraduate degree, any additional years are exempt from the discount. For part time Postgraduate degrees the discount will apply to years one, two and three only and any additional years will be exempt from the discount. Please read our full T&C here

Careers

This course will give you excellent career prospects in international marketing including at management level.

The experience of studying Marketing abroad and in a global context can open up many more marketing career options to you around the world.

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International Marketing (Dual Degree) MSc - Edinburgh Napier University

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Degree Overview:

This Dual Degree program offers a unique opportunity to experience learning and teaching activities in two universities: Edinburgh Napier University (UK) and IPAG Business School (France). Upon completion, students receive two degrees: MSc International Marketing from Edinburgh Napier University and Le diplôme de Formation Supérieure au Management Spécialisation (International Marketing) from IPAG Business School. The program aims to equip students with the knowledge and skills necessary for a successful career in international marketing. It covers a range of topics, including global marketing, digital marketing, brand management, intercultural communication, and strategic marketing planning. The program emphasizes the development of transferable skills such as project management, research, time management, and presentation methods. Students will gain valuable experience living and studying in two different countries with diverse cultures, customs, and environments. This experience will not only kick-start their international marketing career but also prepare them for working within international organizations.

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Outline:

The program is a one-year full-time course starting in September and is divided into three trimesters:

• Trimester 1 (September - December): Study in Edinburgh, UK.
• Trimester 2 (January - April): Study in Nice, France at IPAG Business School.
• Trimester 3: Dissertation conducted in either Edinburgh or Nice, supervised by an Edinburgh Napier Dissertation Supervisor.

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Modules:

• Digital Analytics Strategy (MKT11110): Develops in-depth understanding of digital analytics theory, practice, and managerial implications within marketing strategy.
Covers analysis and evaluation of data from social media, websites, and search marketing to improve marketing performance. Includes hands-on experience with key digital analytics tools.
• Dissertation (TBS11130): Focuses on research methodologies, literature review, research design and ethics, data collection methods (qualitative, quantitative, and mixed), analysis methods, research writing, and dissemination.
Includes individual research and production of a dissertation.
• Intercultural Business Communication (IBC11101): Provides a thorough understanding of culture and communication theories, cultural systems and dimensions, and critiques of major intercultural researchers.
Addresses notions of culture and intercultural business communication, theoretical frameworks about cultural systems, cultural complexity, and acculturation. Includes an intercultural workshop for practical application.
• Principles and Practice of Marketing (MKT11108): Analyzes the principles and practices of marketing with a focus on practical application.
Covers marketing environment, marketing strategy and objective setting, marketing communications, understanding products, pricing strategies, logistics and distribution, services marketing, sustainability, and planning and control.
• Skills for Success (TBS11108): Designed to equip students with essential skills, including professionalism in the classroom and beyond, careers awareness, and guidance.
Provides support for students with identified skills gaps and enhances skills balance for all students within individual cohorts.
• Study Abroad 1, 2, 3, 4 (TBS11102, TBS11103, TBS11104, TBS11105): These modules are related to the study abroad experience in Nice, France.

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Assessment:

Each module is assessed through a combination of coursework and exams. The specific assessment methods and criteria vary depending on the module.

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Teaching:

The program utilizes a variety of teaching methods, including lectures, tutorials, and independent study. Students will be taught in English.

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Faculty:

• Dr Agata Krowinska: Lecturer in Marketing at Edinburgh Napier University, Programme Leader of MSc International Marketing Suite.
Research interests include digital marketing, consumer engagement, and artificial intelligence in marketing.
• Dr Clidna Soraghan: Lecturer in Marketing at Edinburgh Napier University, Deputy Programme Leader of MSc International Marketing Suite.
Research interests include consumer behaviour, critical marketing, and social marketing.

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Careers:

The program provides excellent career prospects in international marketing, including at management level. The experience of studying marketing abroad and in a global context opens up numerous marketing career options worldwide.

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Other:

• The program is accredited by the Chartered Institute of Marketing (CIM).
• Students will have access to Edinburgh Napier's Craiglockhart Campus and IPAG's Nice Campus facilities.
• The program is taught in English, so students do not need to speak French to apply.

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Scotland, England, Wales, Northern Ireland, and Republic of Ireland £8,715 £tba Overseas and EU £18,800 £tba

Edinburgh Napier University

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Overview:

Edinburgh Napier University is a modern university located in Edinburgh, Scotland. It is renowned for its student learning experience and its commitment to innovation and enterprise. The university boasts a diverse student body with over 20,000 students from over 140 countries.

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Services Offered:

The university offers a wide range of services to its students, including:

Libraries and Heritage Collections:

Access to extensive library resources and heritage collections.

Accommodation:

On-campus accommodation options for students.

Student Life:

Opportunities for student engagement through clubs, societies, and events.

Funding:

Bursaries and scholarships to support students financially.

Career Services:

Guidance and support for career development and job searching.

International Student Support:

Dedicated services for international students.

Online Study:

Flexible learning options through online courses.

Short Courses:

Opportunities for professional development through short courses.

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Student Life and Campus Experience:

Edinburgh Napier University provides a vibrant and engaging campus experience. Students can participate in a variety of activities, including:

Clubs and Societies:

Joining clubs and societies related to their interests.

Events:

Attending university-organized events and social gatherings.

Sports:

Participating in sports teams and activities.

Student Union:

Engaging with the student union for representation and support.

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Key Reasons to Study There:

High Rankings:

Consistently ranked among the top modern universities in Scotland and the UK.

Student Satisfaction:

High student satisfaction rates, reflecting a positive learning environment.

Research Power:

Strong research output and impact, contributing to knowledge advancement.

International Focus:

Diverse student body and global partnerships, fostering a multicultural environment.

Career-Focused Education:

Programs designed to equip students with the skills needed for successful careers.

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Academic Programs:

Edinburgh Napier University offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

Accounting and Finance

Acting

Biological Sciences

Building and Surveying

Business and Management

Computing

Criminology, Psychology, and Sociology

Design, Photography, and Advertising

Engineering

English, Creative Writing, and Publishing

Film, Journalism, and Media

Health and Social Care

Law

Marketing

Music

Nursing and Midwifery

Sport and Exercise Sciences

Teaching

Tourism, Hospitality, Festival, and Events Management