Introduction to the University of Kent

The University of Kent is a prestigious institution located in the United Kingdom, offering a wide range of undergraduate and postgraduate programs. One of the programs offered by the University is the BSc (Hons) Business and Marketing degree.

Overview of the BSc (Hons) Business and Marketing Degree

The BSc (Hons) Business and Marketing degree is a three-year full-time or six-year part-time program that combines critical thinking with real-world practice. The program is designed to prepare students for a career in marketing, with practical experience, data-driven insight, and Chartered Institute of Marketing (CIM) accredited skills to solve real business challenges.

Key Information

• Start: September 2026
• Location: Canterbury
• Study mode: 3 years full-time, 6 years part-time
• Fees (per year): UK - £9,790, International - £20,700
• Typical offer: ABB / 112-128 UCAS points

Course Structure

The program is divided into three stages, each with its own set of compulsory and optional modules.

Stage 1

Compulsory modules include:

• Introduction to Management
• Financial Accounting for Decision Makers
• Business Skills for a Sustainable Tomorrow
• Economics for Business
• Introduction to Marketing
• Business Analysis Tools

Stage 2

Compulsory modules include:

• Marketing Strategy and Planning
• Digital Business and Marketing Strategies
• Consumer Behaviour
• Marketing Research and Analytics
• Brand Management

Optional modules may include:

• Enterprise and Entrepreneurship
• Thriving and Leading in Today's Dynamic Workplace
• Management Accounting for Decision Makers
• International Marketing
• Decision Analysis

Stage 3

Compulsory modules include:

• Digital and Social Media Analytics
• Marketing Communications, Advertising and Promotion

Optional modules may include:

• Business Strategy
• Cross-cultural Management
• Leading People in Organisations
• Behavioural Science in the Workplace
• People Operations: An Analytic Approach
• New Venture Creation
• Corporate Social Responsibility
• Services Marketing
• International Entrepreneurship
• KBS Challenge
• Research Project in Business

Entry Requirements

• Typical offer: 112-128 UCAS points
• A level: ABB
• BTEC: DDM
• IB: 128 tariff points
• GCSE: Mathematics grade 4/C and English grade 4/C
• English Language Requirements: Good level of English language, equivalent to B2 on CEFR

Fees and Funding

• Tuition fees for 2026 entry: UK - £9,790, International - £20,700
• Fees for year in industry: £1,905
• Fees for year abroad: £1,430
• The University offers generous financial support schemes to assist eligible undergraduate students during their studies.

Career Opportunities

Business and marketing graduates will find career opportunities in all industries around the world. Potential roles include:

• Marketing strategist
• Advertising manager
• Brand manager
• Digital marketing analyst
• Consumer insights consultant
• Sustainability marketing specialist
• Influencer marketing
• Social media manager

Why Study at Kent?

The University of Kent offers a flexible program that can be shaped to pursue specific interests and aspirations. The program is taught by academics with industry experience, and students have access to tailored careers support. The University is located near London, providing easy access to the vibrant business community. The focus on ethical and sustainable business is tied directly to the United Nation's Sustainable Development Goals.

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Degree Overview:

This BSc (Hons) Business and Marketing degree is designed for creative individuals with strong communication skills and an interest in business. It aims to equip students with the knowledge and skills to succeed in marketing careers while also providing a foundation for other business roles. The program focuses on both cutting-edge marketing theory and practical skills, covering areas like social media, web material, advertising, and brand development. Students will also learn essential business concepts such as HRM and operations management to understand the broader context of marketing.

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Outline:

The program structure includes a mix of lectures, seminars, and practical sessions delivered by world-leading academics. The curriculum covers a wide range of marketing topics, including:

• Digital Marketing: This module explores the latest digital marketing strategies and tools, including social media marketing, search engine optimization (SEO), and content marketing.
• Branding: Students will learn about brand development, brand management, and brand strategy, including how to create and maintain a strong brand identity.
• Marketing Communication Strategy: This module focuses on developing effective marketing communication plans, including advertising, public relations, and direct marketing.
• Global Marketing: Students will gain an understanding of the challenges and opportunities of marketing in a globalized world.
• Consumer Behavior: This module explores the factors that influence consumer decision-making, including psychological, social, and cultural influences.
• Marketing Research: Students will learn how to conduct market research, analyze data, and draw insights to inform marketing decisions.
• Marketing Management: This module covers the key aspects of marketing management, including product development, pricing, distribution, and promotion.

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Assessment:

Assessment methods include a combination of coursework and exams. Coursework may include reports, essays, presentations, and projects. Exams are typically written assessments that test students' understanding of key concepts and theories.

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Teaching:

The program is taught by a team of experienced and internationally recognized academics who are experts in their respective fields. They bring their expertise to the classroom through a variety of teaching methods, including:

• Lectures: These provide a structured overview of key concepts and theories.
• Seminars: These offer a more interactive learning environment where students can engage in discussions and debates.
• Presentations: Students will have opportunities to present their work and receive feedback from their peers and instructors.
• Computer-based simulations: These provide a practical way for students to apply their knowledge and skills in real-world scenarios.

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Careers:

Graduates of this program are well-prepared for a variety of careers in marketing, business, and management. Potential career paths include:

• Marketing Manager: Responsible for developing and implementing marketing strategies for a company or organization.
• Brand Manager: Responsible for managing the brand identity and image of a product or service.
• Digital Marketing Manager: Responsible for managing a company's digital marketing efforts, including social media, SEO, and email marketing.
• Market Research Analyst: Conducts market research to gather data and insights to inform marketing decisions.
• Sales Manager: Responsible for leading a sales team and achieving sales targets.
• Business Development Manager: Responsible for identifying and developing new business opportunities.

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Other:

The program emphasizes employability and provides students with opportunities to develop their skills and gain practical experience. The University of Kent's Aspire Centre offers a unique entrepreneurial journey for students who want to bring their business ideas to life. The program is also ranked 12th in the UK for graduate prospects in The Complete University Guide 2024.

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The 2024/25 annual tuition fees for this course are: Full-time Part-time UK £9,250 £4,625 EU £18,600 £9,300 International £18,600 £9,300 For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.

Your fee status The University will assess your fee status as part of the application process. Additional costs Funding Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. Scholarships We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement. Be inspired with ASPIRE "While juggling my studies, I started selling my products to my uni friends." Find out more about Nadia ASPIRE offers a unique and exciting entrepreneurial journey to develop your business idea, designed to inspire and encourage creativity. The Business Start-Up Journey 2022/2023 Timetable of events Selfie Year Student: My top tips for launching a successful start-up Mwinza’s Top Tips Read Emay's story

University of Kent

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Overview:

The University of Kent is a public research university located in Canterbury, Kent, England. It is known for its commitment to ambition and providing a supportive environment for students to thrive.

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Services Offered:

Guaranteed Campus Accommodation:

First-year students are guaranteed a place in campus accommodation upon accepting their offer.

Free Gym and Fitness Membership:

First-year students receive a free sport and fitness membership.

Campus Tours:

Prospective students can book tours to explore the campuses and learn more about accommodation options.

Clearing Support:

The university provides comprehensive support for students applying through Clearing, including a dedicated website with information and resources.

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Student Life and Campus Experience:

The university emphasizes a vibrant student life with opportunities for community building, fitness, and social activities. Students can expect a welcoming and supportive environment.

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Key Reasons to Study There:

Guaranteed Campus Accommodation:

Ensures a comfortable and convenient living experience.

Free Gym and Fitness Membership:

Promotes a healthy lifestyle and fosters a sense of community.

Comprehensive Clearing Support:

Provides reassurance and guidance for students applying through Clearing.

Vibrant Student Life:

Offers a range of opportunities for social interaction, personal development, and community engagement.

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Academic Programs:

The context does not provide specific details about academic programs.

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Other: