Program Overview

The University of Strathclyde offers a comprehensive program in Business Analysis and Technology & Marketing, designed to equip students with the skills and knowledge necessary for a successful career in this field.

Program Structure

The program is structured over four years, with the first year providing a broad-based curriculum that introduces students to a wide range of business disciplines. In the second year, students choose two subjects to continue studying, alongside further Management Development Programme (MDP) modules. The third year focuses on individualized experience in an organizational context, while the fourth year involves a major project for a client organization and classes covering subjects such as management science, electronic commerce, and business analytics.

Key Facts

• UCAS Code: GN25
• Accreditation: Strathclyde Business School is triple accredited (AACSB, EQUIS, AMBA)
• Study Abroad: Students in Year 3 have the opportunity to study overseas at a partner institution
• Marketing Society Awards Competition: Students can win a 3-month paid internship

Why This Course?

Business analysis applies advanced analytical methods to business problems to help managers make better decisions, while technology is at the heart of all modern business. The Department of Marketing at Strathclyde is recognized as one of the leading centers of marketing education and research in the UK.

Course Content

The course covers a wide range of topics, including:

• Introduction to Economics and Business Analysis & Technology
• Introduction to Marketing & Entrepreneurship
• Introduction to Tourism Studies and Managing People
• Introduction to Finance and Financial Analysis
• Management Development Programme 1
• Academic Skills

In subsequent years, students delve deeper into business analysis and technology, marketing, and management development, with opportunities for specialization and practical application.

Learning and Teaching

Teaching is over two semesters in blocks of 12 weeks, with classes taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions.

Assessment

The majority of classes involve a final unseen exam, supplemented by individual and/or group coursework. A range of assessment techniques are used, including business reports, case studies, essays, presentations, individual and group projects, learning journals, and peer assessments.

Entry Requirements

• Highers: AAAA/AAABB (1st sitting), AAAABB (2nd sitting)
• A Levels: ABB-BBB
• International Baccalaureate: 32-30
• HNC/HND: Relevant HNC/HND, A in Graded Units

Fees and Funding

• Scotland: £1,820
• England, Wales & Northern Ireland: £9,535
• Republic of Ireland: Same as England, Wales & Northern Ireland
• International: £21,550

Careers

Graduates from this program are highly sought after by top companies, with career paths including business consultant, business analyst, operations manager, and risk manager. The program's focus on problem-solving ability, numeracy, technology, business awareness, and teamwork makes its graduates highly attractive to employers.

Apply

Applications can be made through UCAS for UK applicants or directly to the University for international applicants. The University of Strathclyde offers a range of scholarships and funding opportunities to support students in their studies.

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Outline:

• Year 1:
• Introduction to Economics and Business Analysis & Technology
• Introduction to Marketing & Entrepreneurship
• Introduction to Tourism Studies and Managing People
• Introduction to Finance and Financial Analysis
• Introduction to International Business
• Management Development Programme 1
• Academic Skills
• Year 2:
• Management Development Programme 2
• Business Analysis
• Analysing & Improving Operations
• Managing Business Processes & Information Systems
• Marketing
• Understanding Consumers & Markets
• Services & Retail Marketing
• Year 3:
• Management Development Programme 3
• Business Analysis
• Understanding & Optimising Business Systems
• Knowledge & Innovation Management
• Marketing
• Marketing Communications in the Digital Age
• Year 4 (Honours):
• Business Analysis
• Business Analytics Using Data Mining
• Business Process Integration with Enterprise Resource Planning
• Risk Analysis & Management
• Management Science 4
• Marketing
• Brand Management
• Dissertation
• Elective classes
• Social Marketing
• Advances in Consumer Behaviour
• Managing Customer Relationships
• Sports Marketing
• Managing Integrated Marketing Communications: Theory & Practice
• International Business Management
• Electronic Commerce
• Sustainability, Marketing & Society

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Assessment:

• Majority of classes involve a final unseen exam, normally at the end of the semester.
• Exams are normally supplemented by individual and/or group coursework.
• Range of assessment techniques used, including:
• Business reports
• Case studies
• Essays
• Presentations
• Individual and group projects
• Learning journals
• Peer assessments

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Teaching:

• Teaching is over 2 semesters in blocks of 12 weeks.
• Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.
• External contributors from partnership corporate organisations are involved in teaching and/or assessment of student presentations.
• Innovative and highly acclaimed Management Development Programme (MDP) is at the core of undergraduate degrees in the Business School.
• MDP comprises a series of classes taken throughout Years 1 to 3.
• Students develop knowledge and skills in key areas of management, and team-working, communication and decision-making skills.
• Major employers and alumni from all sectors are involved in the MDP, participating in group sessions, observing student presentations, and providing feedback.
• Programme builds confidence and entrepreneurial capabilities and promotes awareness of globalisation and ethical issues in personal and business decision-making.
• In Year 3, students develop their own pathway from internships, involvement with business projects, engagement in interdisciplinary activities and business clinics.

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Careers:

• Business Analysis & Technology graduates find jobs in a variety of industries, including:
• Consultancy companies
• Financial services providers
• Consumer goods companies
• Supermarkets
• Other companies including British Airways, Scottish Power, BT, BAE Systems and public sector organisations such as the NHS
• Job titles may include:
• Business consultant
• Business analyst
• Operations manager
• Risk manager
• Marketing graduates find jobs in a variety of industries, including:
• Drinks
• Finance
• Service sectors
• Roles may include:
• Brand manager
• Media executives
• Retail buyers

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Other:

• Students have the opportunity to study abroad at one of the university's partner institutions across a number of countries worldwide.
• Students can participate in student competitions to win paid internships.
• The Marketing Society Awards competition offers a three-month paid internship.
• The Target Jobs: Scotland Undergraduate of the Year Award offers a chance of a graduate job with a number of leading companies.

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Tuition fees are revised annually and may increase in subsequent years of study. Annual increases will generally reflect UK inflation rates and increases to programme delivery costs.

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2024/25

Scotland£1,820 Fees for students who meet the relevant residence requirements in Scotland are subject to confirmation by the Scottish Funding Council. England, Wales & Northern Ireland£9,250 Assuming no change in fees policy over the period, the total amount payable by undergraduate students will be capped. For students commencing study in 2024/25, this is capped at £27,750 (with the exception of the MPharm and integrated Masters programmes), MPharm students pay £9,250 for each of the four years. Students studying on integrated Masters degree programmes pay an additional £9,250 for the Masters year with the exception of those undertaking a full-year industrial placement where a separate placement fee will apply. International£19,600 Additional costsInternational students International students may have associated visa and immigration costs.

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Overview:

• Founded in 1796 as Anderson's Institution
• Received its Royal Charter in 1964, becoming the University of Strathclyde
• Consistently ranked among the top 10 universities in the UK for engineering and technology
• Home to the Advanced Forming Research Centre (AFRC), a world-leading research center in metal forming
• Notable alumni include Sir James Black (Nobel Prize in Physiology or Medicine), Sir David Murray (former CEO of Rangers Football Club), and Dame Jocelyn Bell Burnell (astrophysicist)

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Student Life:

• Over 23,000 students from over 100 countries
• 150+ student clubs and societies, including sports teams, cultural groups, and academic societies
• Student support services include counseling, health, and disability support
• Campus facilities include a sports center, library, and student union

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Academics:

• Offers a wide range of undergraduate and postgraduate programs in engineering, science, business, law, and social sciences
• Faculty includes world-renowned experts in their fields
• Teaching methodologies emphasize hands-on learning and industry engagement
• Academic support services include tutoring, writing centers, and language support
• Unique academic programs include the Strathclyde MBA, which is ranked among the top 100 MBAs in the world

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Top Reasons to Study Here:

• Excellent reputation for teaching and research, particularly in engineering and technology
• Strong industry connections and opportunities for internships and placements
• Specialized facilities such as the AFRC and the Strathclyde Institute of Pharmacy and Biomedical Sciences
• Vibrant student life with a diverse and inclusive community
• Located in the heart of Glasgow, a vibrant and cosmopolitan city

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Services:

• Counseling and mental health support
• Health center with a range of medical services
• Accommodation services with a variety of on-campus and off-campus options
• Library resources with over 1 million books and journals
• Technology support including IT services and free Wi-Fi
• Career development services with support for job searching, CV writing, and interview preparation