International Marketing & Brand Management - Master's Programme

The International Marketing & Brand Management - Master's Programme is a one-year, 60-credit program that prepares students for a career in marketing and brand strategy, brand and product management, sales, and marketing research.

Overview

This program allows students to develop advanced-level academic expertise in international marketing and brand management. It provides students with the theory, concepts, and skills to build and manage strong brands and successfully market products and services across dynamic and competitive international environments. Students will train their ability to analyze societal shifts, market trends, technological development, and their interplay with consumption and brands.

Programme Structure

The program is organized into two different tracks:

• Track 1: Strategies for Brands and International Markets
  • This track introduces, explains, and applies key theories in business administration, with a particular focus on international contexts, marketing, and branding.
• Track 2: International Consumer Trends, Brands, and Innovation
  • This track gives students a broad and in-depth understanding of key areas such as the evolution of global consumer culture, branding, and innovation.

Teaching and Learning

The program is designed to increase students' ability to solve complex problems and strengthen their decision-making skills. Teaching methods include:

• Case studies
• Seminars
• Presentations
• Teamwork
• Problem-solving exercises
• Hands-on real-life business projects Critical analysis of the course content is combined with the use of real case studies wherever possible. Swedish and international guest lecturers and speakers from business, government, NGOs, and research regularly feature as part of the curriculum.

Career Prospects

Graduates from this program work in international firms within marketing and brand strategy, brand and product management, sales, and marketing research, as well as in academia. They are able to help organizations gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, innovation, and brand strategy. Common roles after graduation include:

• Marketing Manager
• Marketing Coordinator
• Digital Marketing Specialist
• Junior Brand Manager
• Consultant
• Product Manager

Requirements and Selection

Prerequisites for the program include:

• An undergraduate degree (BA/BSc) with at least 60 credits in business administration or the equivalent
• English course 6 (advanced proficiency) Selection criteria are based on academic merits from previous university studies and a Statement of Purpose in which applicants state their reasons for applying to the program.

Tuition Fees

Tuition fees for non-EU/EEA citizens are as follows:

• Full program/course tuition fee: SEK 150,000
• First payment: SEK 75,000 There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA), and Switzerland.

Scholarships and Funding

Lund University offers several scholarships and funding options, including:

• Lund University Global Scholarship Programme
• African Research Universities Alliance (ARUA) Scholarship
• Swedish Institute Scholarship: Global professionals
• Country-specific scholarships and funding options
• External scholarships

Lund University

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Overview:

Lund University is a renowned international university located in Sweden. It offers a wide range of academic programs, including bachelor's and master's degrees, exchange programs, and doctoral studies. The university is known for its strong research and innovation ecosystem, fostering collaboration and excellence.

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Services Offered:

Lund University provides a comprehensive range of services to its students, including:

Student services and support:

This includes assistance with IT resources, literature and libraries, study skills, language and academic writing, examination, study guidance and career, grades, credits and certificates, and more.

International Desk:

Offers support for international students.

Student Health Centre:

Provides healthcare services to students.

International opportunities:

Offers exchange programs, traineeships, fieldwork opportunities, summer courses, and grants and scholarships for students seeking international experiences.

Financial matters:

Provides information on tuition payments, banking in Sweden, and scholarships for current students.

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Student Life and Campus Experience:

Lund University offers a vibrant and engaging campus experience for its students.

Lund as a student city:

The city of Lund is known for its rich history, cultural activities, and student-friendly atmosphere.

Student organizations:

Students can participate in various student nations, the Academic Society, student unions, and associations.

Sport and exercise:

The university offers opportunities for sports and exercise.

Cultural activities:

Students can engage in a variety of cultural activities.

Faith and spirituality:

The university provides support for students' faith and spirituality.

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Key Reasons to Study There:

International reputation:

Lund University is highly ranked internationally and recognized for its academic excellence.

Diverse academic programs:

Offers a wide range of programs across various disciplines.

Strong research and innovation:

Provides opportunities for students to engage in cutting-edge research.

Vibrant student life:

Offers a lively and supportive campus community.

Beautiful and historic location:

Located in the charming city of Lund, with a rich history and cultural heritage.

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Academic Programs:

Bachelor's and Master's studies:

Offers a wide range of bachelor's and master's degree programs in various subject areas, including architecture and design, area studies, business, economics and management, engineering and technology, environment and sustainability, fine and performing arts, humanities and languages, law, medicine and health, science, service management, and social sciences.

Exchange and study abroad:

Provides opportunities for students to study abroad at partner universities.

Doctoral studies:

Offers doctoral programs in various fields.